Brittany Campbell
art director + designer


I can't sleep! I have an idea!

Tonight, while babysitting, as I was trying to get 9 year old Natalie to fall asleep around 10:45pm,(an hour and a half past her bedtime) she suddenly turned over and exclaimed, "I have an idea!" I asked her what her idea was. She explained that she could start a cupcake bakery and she could call it "Natalie's."

In an effort to get her back to sleep, I said, "That's a great idea! Let's sleep on it!" But that wasn't good enough for this rambunctious preteen. She got up and started searched her book case. I asked what she was doing. She replied, "I'm looking for a notebook. I have to draw a logo!" While I really wanted her to go to sleep, I thought this was rather hilarious and I wanted to see what she could come up with.

Just then I heard the downstairs door opening. Her parents were home. Busted. It was 11:00pm. Natalie was to be asleep 2 hours ago. I come down the stairs and explain to the parents that Natalie is indeed still awake however, she is in the process of creating a new cupcake brand and she shouldn't be disturbed.

Natalie runs down the stairs after me and hands me a paper. All while telling her parents that they are not allowed to see what the paper is. I look at the paper and find a logo for Natalie's cupcake business.

So, once I got home, I thought that this logo was so cute, I decided to actually make little Natalie's logo come to life. A half hour later and this is where I landed. 

Definitely not the world's best logo, nor my best design work, however, I think it's good enough for 10 year old Natalie's bakery. I dunno, we'll have to see what Natalie says.