Brittany Campbell

Ben Snackbox

United Airlines Kids Snack Box + Activity Sheet

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The Snack box + Activity Sheet

This onboard kids snack box and activity sheet keeps kids entertained and prevents hanger with healthy snacks and fun games.

Art Directors:
Brittany Campbell + Erica Kellogg

Designer:
Alyssa Welch

Illustrator:
Christian Jackson

 


Snack box Sketches

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Our process started with a brainstorm. I sat down with our senior designer and we brainstormed concepts for the snack box artwork. It was important to our client to show world travel, adventure, and fun. We thought Ben, the United Adventure Bear, would be the best subject for the box. He could go to many destinations on one box or we could feature one location on a box and print several different locations. 

In the end, the most cost effective and fun concept was to show Ben traveling to many locations on one box.

 


Illustrations

We handed our sketches off to our off-site illustrator and he turned our sketches into a reality.

Working with him and our client, we finessed the details.

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THE ACTIVITY SHEET

Following a similar process as the box, I sat down with our designer and brainstormed games, design, and layout for our activity sheet that would fit in the box. We worked with our illustrator to bring our sketches to life.

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