Brittany Campbell

Choice Menu

United Airlines Onboard Menu

The Menu

Tasked with rebranding United's onboard catering options, our team set out to create a clean yet modern menu design that used photography of our menu offerings. Inspired by food blogs and other high-end food magazines, we took a top-down approach to the food photography and focused on typography and icons in the item descriptions.

Art Directors:
Erica Kellogg + Brittany Campbell

Designers:
Zach Martin + Terry Fallon + Alyssa Welch

 


Airport display advertisements

ChoiceMenu-Display
ChoiceMenu-Breakfast
ChoiceMenu-Linner

Previous Design

PreviousDesign

While photography was a focus in the previous design, we felt that the information was harder to digest in it's current grid pattern. We also wanted to refine the photography style to align with our chef's artisanal values and approach.