Do It Like a Lady
ART DIRECTOR + DESIGN:
For International Women's Month 2017, I wanted to do something that would celebrate women, particularly women with stories that haven't been told.
See the stories at doitlikealady.com
I did a quick search and found a few similar projects like Good Night Stories for Rebel Girls. But after listening to an episode of Criminal Podcast, I heard about a brave women named Ellen Craft. Her story was incredible and I was angered that I had never heard it before. I decided that I needed to dig deeper to find stories of women that our history books have left out.
I started with a quick google search then headed down internet rabbit holes and found spies, world travelers, civil rights activists, and so many more brave women. I even engaged the stealth research skills of a few elementary and middle school girls.
Based on the suffragette movement of the later 1800's and early 1900's, the logo resembles a banner that women would use to march through the streets and fight for their right to vote.
As the logo get's smaller, for example in social media posts, the logo subliminally says "Do It Lady." In the website favicon, we took out the words "like a lady" and use it to encourage other women that they can do great things, too!
Using a SquareSpace template, I was able to create a quick blog-like website with an easy CMS so that in addition to myself, the illustrator and copy writer could easily make edits as needed.
One of Do It Like a Lady's goals, in addition to giving forgotten women a platform to tell their story, is to encourage career development. At the end of 2017, we partnered with SheSays Chicago, a women's networking group, and created a calendar.
I leveraged illustrations and abridged stories from the blog to create the calendar. I designed the layout and working with printers to create this small desk-top calendar.
All the proceeds went to benefit SheSays Chicago and their events throughout 2018.