Brittany Campbell

Marketing Kit

Groupon Merchant Marketing Kit

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THE BRIEF

Create a marketing kit for sales reps that could provide merchants with a general overview of our story, qualifications, and products.

We focused on three major marketing touch points— Our Story, Our Customers, and Our Advertising.

Art director:
Jamie Blass

Designer:
Brittany Campbell


INSPIRATION

Our team collected different types of marketing kits, annual reports, and infographics to use as inspiration for this project. We were inspired by engaging imagery, icons, and use of color.

Sketches

When I first took to sketching, I focused on each section individually. I then focused on how I could create one fluid website between the sections.

sketch-2
sketch-2

ITERATIONS

Check out the website.

First Design

Final Design

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