Clean the World
CLIENT: UNITED AIRLINES
THE VIDEO
ART DIRECTORS:
Brittany Campbell + Paul Slaven
DESIGNER:
Alyssa Welch
ANIMATOR:
Darren Redel
To announce the success of United Airlines' partnership with Clean the World, a video was created to show social and environmental impact.
SKETCHES
Armed with a pile of metrics and success stories, my fellow art director and I sat down to brainstorm which stats were the most important and how we could tie them all together.
We started by bringing our laptops and notebooks to a burger joint for lunch. As we scarfed down our veggie burgers, we circled stats and created copy that could tie each piece together. Based on our copy, we started sketching out visuals and their transitions to come up with our final storyboard.
ILLUSTRATIONS
We handed our sketches off to our all-star illustrator and she turned our sketched out storyboard into a reality. She then passed her native illustrator files to our offsite animator who quickly created an animation worthy of it's youtube url.