Merchant Marketing Kit
CLIENT: GROUPON
THE BRIEF
Our marketing team came to us requesting a direct mail piece to help inform prospective merchants about the benefits of working with Groupon.
During the design process, I realized that a printed medium wouldn’t actually solve the problem we were designing for.
We pitched this landing page to our clients and they loved the idea! We promoted this page through email, targeted ads and yes, even some direct mail. We were able to track it’s success and even collect leads.
ART DIRECTOR:
Jamie Blass
DESIGNER:
Brittany Campbell
THE LANDING PAGE
Check out the website.
Using Webflow, I designed and implemented the landing page. This was also a trial run for our team to use Webflow. We ended up subscribing to the tool and I became the Webflow expert, training and managing our team on the tool.
SKETCHES + ITERATIONS
Our team collected different types of marketing kits, annual reports, and infographics to use as inspiration for this project. We were inspired by engaging imagery, icons, and use of color.
When I first took to sketching, I focused on each section individually. I then focused on how I could create one fluid website between the sections.
Our first iteration was heavy in statistics and copy. The final version paired the content as a way to start the conversation with prospects.