Groupon To Go Marketing
Groupon To Go Branding
In order to make Groupon To Go stand out in the busy food delivery space, our team created a concept that would attract the busy working professional audience. With a retro nod to late-night eats, our team centered our approach around neon signage.
In addition to digital assets, our team created a on boarding welcome kit to celebrate merchants that use Groupon To Go. The welcome kit included paper bags, window stickers, and an instruction sheet.
Brittany Campbell + Lila Fagen
The consumer facing Facebook ads, emails, and banner ads were designed to show off delicious food photography. In order to stick to the night time neon style, any stock or created photography should be darker and food should be placed on a black background. When a specific restaurant is being promoted, the restaurants logo should appear in white.
MERCHANT DIGITAL ASSET KIT
This digital marketing kit was provided to merchants so they could promote their presence on Groupon To Go through their website and social channels.
MERCHANT DIGITAL BANNER ADS
These targeted ad banners were created to persuade restaurant owners to put their business on the Groupon To Go platform.