Brittany Campbell
art director + designer

PowerReviews Rebrand

PoWERREVIEWS REBRAND

iteration2

THE BRIEF

ART DIRECTORS:
Zach Welch + Brittany Campbell

DESIGNER:
Keri O’Mara + Sarah Schmidt

Our design and marketing team worked with 50000 Feet to create a new website for PowerReviews. Once our new website launched, our team created all new marketing materials that aligned with our new brand system.


Sell sheets

DESKTOP DIMENTIONS
Width: 600px
Height: Determined by content

GROUPON WORDMARK
The Groupon Wordmark should be the only logo used on merchant emails and should only appear in Groupon Green.

CLOSING CONTENT
The footer should be signed by The Groupon Team and not individual account manager.

SOCIAL MEDIA ICONS
Social media buttons are images that are used in the email. These emails should link to GrouponWorks social media pages.


sales decks

H1
{color: #2D2926; font-size: 28px; line-height: 32px; font-family: Helvetica, Arial, sans-serif; font-weight: light}

H2
{color: #2D2926; font-size: 18px; line-height: 26px; font-family: Helvetica, Arial, sans-serif; font-weight: light}

H3
{color: #82B548; font-size: 18px; line-height: 26px; font-family: Helvetica, Arial, sans-serif; font-weight: regular}

Body
{color: #75787B; font-size: 16px; line-height: 20px; font-family: Helvetica, Arial, sans-serif; font-weight: regular}

Footer
{color: #75787B; font-size: 12px; line-height: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: regular}

Links
{color: #4691AF; font-size: 16px; line-height: 20px font-family: Helvetica, Arial, sans-serif; font-weight: regular}

Screen Shot 2015-06-14 at 9.34.47 PM.png

landing pages

DIMENSIONS
Width: 480px
Height: Determined by content
Margins: 35px

LITMUS TESTING
All developed emails must go through a render testing process. Please email sparta@groupon.com for access to Litmus, our testing platform.

FOOTER BANNER
This banner is optional but should be built into the email style in the case of an advertising campaign needing to be added to merchant emails. Dimensions: 480px x 100px

 

mobile.jpg

Display Ads

event
survey

Business cards

The previous designs used a lot of green and the out dated logo. The emails had a lot of copy and lacked hierarchy. If there were any visuals present, they weren't consistent or engaging.


sketch-2
IMG_2076.JPG

Case study

In addition to creating more hierarchy with different type sizes and weights, I started thinking about how to incorporate imagery and widgetize the email templates. There would be an area for headline banners and images as well as a bottom banner that could be use to advertise new programs and features. I also tried to place social media icons in the email body instead of the footer due to Groupon's new initiative to provide tips and resources to small business owners via Facebook, Twitter, and our Merchant Blog.