United Airlines BISTRO ON BOARD
The Menu
ART DIRECTORS:
Erica Kellogg + Brittany Campbell
DESIGNERS:
Zach Martin + Terry Fallon + Alyssa Welch
PHOTOGRAPHY:
Wayne Slezak + Sara Mays
FOOD STYLIST:
Susan Skoog
Tasked with rebranding United's onboard catering options, our team set out to create a clean yet modern menu design that used photography of our menu offerings. Inspired by food blogs and other high-end food magazines, we took a top-down approach to the food photography and focused on typography and icons in the item descriptions.
AIRPORT ads
ART DIRECTORS:
Erica Kellogg + Brittany Campbell
DESIGNERS:
Zach Martin
PHOTOGRAPHY:
Wayne Slezak + Sara Mays
FOOD STYLIST:
Susan Skoog
When it comes to the business of selling food onboard an aircraft, our biggest competition isn’t other airlines, it’s the food that is found in the concourse. Utilizing the information displays at the gates, we advertised onboard food through photography and bargain prices.
KiDS SNAKCBOX
ART DIRECTOR:
Brittany Campbell
DESIGNERS:
Alyssa Welch
Illustrator:
Christian Jackson
This onboard kids snack box and activity sheet keeps kids entertained and prevents hanger with healthy snacks and fun games.
The above design was inspired by the original vintage menu on the first 747 flight.
Boeing 747 Retirement flight menu
ART DIRECTOR:
Brittany Campbell
DESIGNERS:
Michelle Orack
Illustrator:
Christian Jackson
The final Boeing 747 flight for United Airlines was a retro-inspired flight to Honolulu from San Francisco. As a throw-back, our team created menus inspired from the first 747 flight to Hawaii.
Close attention was paid to the linen paper that would not only look but feel like a menu from the 1970’s.
In addition to a menu, a coaster was made with a same linen paper as the menu.
Snack Boxes
CREATIVE DIRECTOR:
Erica Kellogg
ART DIRECTOR:
Brittany Campbell
DESIGNERS:
Michelle Orack + Terry Fallon
Inspired by the many destinations United Airlines connects travelers to, each snack box offers flavors from specific locales.
Using photography and brand colors, our design team thoughtfully sourced photos that could provide customs a glimpse into the locales that inspire the snacks inside.